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Poisson model favours Derby (45%) — form and H2H data both point in the same direction as Derby face West Brom.
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Fixture Analysis
It is a Championship clash, Regular Season - 29 as Derby welcome West Brom to Pride Park. Kick-off is set for Friday 23 January 2026 at 20:00 UTC.
Recent Form
Across all Championship games this season, Derby have gone 4W 3D 3L from 10 outings — a 1.50 PPG return. Last five: L W L W W. They are averaging 1.30 goals per game and conceding 1.10 — a modest attacking output that tempers optimism on the Over 2.5 market. 3 clean sheets from 10 outings provides some defensive foundation. Both teams have scored in 70% of their games — a high BTTS rate that carries real weight in the goals markets.
At home at Pride Park, Derby have gone 4W 3D 3L this season (10 games, 1.50 PPG). At home they are averaging 1.20 goals scored and 1.20 conceded per game. Both teams have scored in 70% of their home games — an outstanding BTTS rate that is a key data point for this fixture.
West Brom — All Games: 2W 0D 8L from 10 Championship fixtures this season — 0.60 PPG. Last five: W L L L L. Their scoring rate of 1.10 per game is modest, conceding 2.10 — not a side to back heavily on the Over 2.5 from their form alone. Conceding 2.10 per game is a high rate — their defensive vulnerabilities have been exposed regularly this season. 1 clean sheet from 10 outings suggests some defensive organisation. Both teams have scored in 60% of their games — a noteworthy BTTS rate that supports the Yes market.
West Brom away from home this season: 0W 0D 10L from 10 away games — 0.00 PPG on the road. Away from home they average 0.70 goals scored and 2.00 conceded per game. Their away PPG of 0.00 is notably below their overall 0.60 — form away from home has been a clear weakness this season.
Derby carry the stronger recent momentum — 0.90 PPG ahead of their opponents on 1.50 vs 0.60. The form data is a point in their favour, and where the price allows, it is the cleaner directional bet.
Head to Head
The historical ledger comes down firmly in favour of Derby: 4 wins from 5 previous clashes against 0 for West Brom, with 1 draws across those contests.
These sides have historically produced few goals — 1.8 per contest from 5 previous meetings. The Under 2.5 market has a well-supported historical case here. The most recent clash, on 13 Sep 2025, ended 1–0 with Derby winning.
The historical record gives Derby a meaningful edge here — 4 wins from 5 meetings is the kind of ledger that should not be discounted when the form picture is inconclusive. Even away from home, the visitors have struggled to impose themselves in this fixture.
Trading Patterns
Derby in-play and half-time data (74 games, 37 at home): they score before half-time in 68% of fixtures in home games; when goalless at HT, a second-half goal follows 85% of the time; BTTS occurs in 46% of their matches (home games); Over 2.5 goals lands in 32% of games (home games).
West Brom in-play and half-time data (74 games, 37 at away): they score before half-time in 73% of fixtures in away games; when goalless at HT, a second-half goal follows 65% of the time; BTTS occurs in 62% of their matches (away games); Over 2.5 goals lands in 46% of games (away games).
BTTS rates are mixed from the trading data — Derby 55% versus West Brom 57%; no strong lean in either direction. The over/under 2.5 picture is inconclusive from the in-play data (Derby 43% | West Brom 43%).
Poisson Model
The Poisson distribution model projects Derby 1.40 xG and West Brom 1.02 xG. These expected goals figures are the primary input: they feed a goal-probability matrix across all scoreline combinations to derive the result and market probabilities below. Underlying strength ratings: Derby attack 0.880 / defence 1.089 | West Brom attack 0.818 / defence 1.189. League average goals — home 1.334 / away 1.149. Data: 74 Derby games / 74 West Brom games used (CurrentSeason).
Result probabilities: Derby 45% | Draw 28% | West Brom 27%. Fair-value odds: Derby 2.22 | Draw 3.57 | West Brom 3.70. Derby hold a narrow Poisson edge at 45% — the draw (28%) is close enough to merit draw-inclusive market consideration.
Goals markets: Over 2.5 probability 44% | BTTS probability 49% | Total xG 2.42. Under 2.5 has a narrow probability edge at 56% — total xG of 2.42 is below the line but not decisively so. BTTS probability of 49% is moderate — neither team is projected to score with enough certainty to make Yes a clear standalone call.
Summary & Verdict
The Poisson model's primary lean is Derby at 45% — moderate model lean. Current-season form corroborates the Poisson lean — partial multi-source support. With a 28% draw probability, Draw No Bet on Derby offers a more defensible entry point than the straight win.
The Poisson model projects 2.42 xG in total — Under 2.5 at 44% — reasonable confidence, supported by H2H averaging 1.8 goals per meeting.
On the BTTS market, Poisson puts 49% on No. This conflicts with form data: Derby 70% | West Brom 50% from recent games — a notable divergence.
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💡 Key Insights
🏟️ Match Context
• Fixture: Derby vs West Brom | Competition: Championship, Regular Season - 29 | Venue: Pride Park • Kick-off: Friday 23 Jan 2026, 20:00 UTC • Data inputs: H2H history, form splits, prediction model signals, and market pricing
⚔️ Head-to-Head History
• Record (5 meetings): Derby 4W | Draws 1 | West Brom 0W • Goals trend: 1.80 goals/game | Total H2H goals: Derby 7 – 2 West Brom • H2H markets: BTTS 40% | Over 2.5 40% | Win rates: Derby 80% / Draw 20% / West Brom 0% • Historical edge: Derby dominant — 4W from 5 meetings (80% win rate) • H2H vs Poisson: both agree — Derby favoured. H2H win rate 80%, Poisson win probability 45% • Goals: H2H average 1.80/game (40% Over 2.5 historically), Poisson total xG 2.42 (44% Over 2.5) — broadly consistent • BTTS: H2H rate 40%, Poisson probability 49% — no strong aligned signal
📈 Recent Form
• Derby (all comps): 4W-3D-3L in 10 | 1.50 PPG | GF 1.30 / GA 1.10 | L5 L-W-L-W-W • West Brom (all comps): 2W-0D-8L in 10 | 0.60 PPG | GF 1.10 / GA 2.10 | L5 W-L-L-L-L • Derby home split: 1.50 PPG from 10 | GF 1.20 / GA 1.20 | CS 3 • West Brom away split: 0.00 PPG from 10 | GF 0.70 / GA 2.00 | CS 0 • Form edge: Derby lead by 0.90 PPG (1.50 vs 0.60) • xG vs form (Derby): Poisson xG of 1.40 aligns with form scoring rate of 1.20 — consistent corroboration • xG vs form (West Brom): Poisson projects 1.02 xG vs form scoring rate of 0.70 — model rates visitors higher than form alone implies, noting a favourable attack-vs-defence matchup • Goals margin: form ~1.8 goals/game, Poisson xG sum 2.42 (44% Over 2.5) — no strong lean either way • BTTS: mixed signals — form blend ~60% BTTS rate, Poisson probability 49% — no strong positional edge • Form vs Poisson alignment: form and model agree on Derby — Derby at 45% Poisson win probability
📊 Statistical Prediction
• Poisson result probabilities: Derby 45% | Draw 28% | West Brom 27% • Poisson goal markets: Over 2.5 44% | BTTS 49% | xG Derby 1.40 / West Brom 1.02 • Poisson strength factors: Derby attack 0.880 / def 1.089 | West Brom attack 0.818 / def 1.189 | league avg home 1.334 / away 1.149 • Poisson stance: Derby (45%) — moderate lean
🎲 Betting Market Intelligence
• Odds data is not currently available for this fixture
🧮 Prediction Model
1.40
Derby xG
Expected Goals
1.02
West Brom xG
49%
BTTS
70%
Over 1.5
44%
Over 2.5
23%
Over 3.5
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❓ Frequently Asked Questions
What time does Derby vs West Brom kick off?
Derby vs West Brom kicked off at 20:00 on Friday 23 January 2026 at Pride Park.
What was the final score in Derby vs West Brom?
Derby 1 - 1 West Brom.
Where is Derby vs West Brom being played?
The match is being played at Pride Park.
What competition is Derby vs West Brom part of?
Derby vs West Brom is a Regular Season - 29 fixture in the Championship (England).
Who is favourite to win Derby vs West Brom?
Our statistical model gives Derby a 45% chance of winning, West Brom a 27% chance, and a 28% chance of a draw — making Derby the favourite.
Will both teams score in Derby vs West Brom?
Our model estimates a 49% probability that both Derby and West Brom will score (BTTS).
Will Derby vs West Brom have over 2.5 goals?
Our model puts the probability of over 2.5 goals in this match at 44%.
What is the head-to-head record between Derby and West Brom?
• Record (5 meetings): Derby 4W | Draws 1 | West Brom 0W • Goals trend: 1.80 goals/game | Total H2H goals: Derby 7 – 2 West Brom • H2H markets: BTTS 40% | Over 2.5 40% | Win rates: Derby 80% / Draw 20% / West Brom 0% • Historical edge: Derby dominant — 4W from 5 meetings (80% win rate) • H2H vs Poisson: both agree — Derby favoured. H2H win rate 80%, Poisson win probability 45% • Goals: H2H average 1.80/game (40% Over 2.5 historically), Poisson total xG 2.42 (44% Over 2.5) — broadly consistent • BTTS: H2H rate 40%, Poisson probability 49% — no strong aligned signal
What form are Derby and West Brom in?
• Derby (all comps): 4W-3D-3L in 10 | 1.50 PPG | GF 1.30 / GA 1.10 | L5 L-W-L-W-W • West Brom (all comps): 2W-0D-8L in 10 | 0.60 PPG | GF 1.10 / GA 2.10 | L5 W-L-L-L-L • Derby home split: 1.50 PPG from 10 | GF 1.20 / GA 1.20 | CS 3 • West Brom away split: 0.00 PPG from 10 | GF 0.70 / GA 2.00 | CS 0 • Form edge: Derby lead by 0.90 PPG (1.50 vs 0.60) • xG vs form (Derby): Poisson xG of 1.40 aligns with form scoring rate of 1.20 — consistent corroboration • xG vs form (West Brom): Poisson projects 1.02 xG vs form scoring rate of 0.70 — model rates visitors higher than form alone implies, noting a favourable attack-vs-defence matchup • Goals margin: form ~1.8 goals/game, Poisson xG sum 2.42 (44% Over 2.5) — no strong lean either way • BTTS: mixed signals — form blend ~60% BTTS rate, Poisson probability 49% — no strong positional edge • Form vs Poisson alignment: form and model agree on Derby — Derby at 45% Poisson win probability
What do the betting odds say about Derby vs West Brom?
• Odds data is not currently available for this fixture